Archive for the ‘Marketing Strategy’ Category
A Canon landing page: the user experience
Landing pages are of vital importance to any campaign with a web-based call to action. They’re the part of the process that answers the potential customers when they express interest in what you’re selling. You want to get them right.
I recently saw a commercial for a Canon PowerShot camera, advertising its new low-light photos feature. I was interested. I went to the URL shown at the end of the commercial.
It did not go well.
A survey for people who make websites
If you’re a Web marketer/designer/developer/enthusiast like me, A List Apart has a survey for you! It’s fairly quick–it took me just a few minutes to complete. They’re just a few questions about your skills, what your employers/clients expect, and how you price your work. I’m looking forward to the results, but they’ll only be useful if enough people take it.
Web Bubble Burst 2.0?
Note: This is my second and last post imported from my old blog at colintemple.com. After this, it’ll be all-new content. (Wow, I’d better start writing!)
Everyone’s really excited about Web 2.0. Still. That in itself isn’t a problem: there’s lots to be excited about. All this Web 2.0 stuff — social media, network building, picture posting, wiki writing, Twitter tweeting and all the other things bloggers do while high on AJAX — is making the Web into a much more collaborative, open and accessible medium. That was pretty much the point of the Web from the get-go, so kudos to them for the job well done.
